In a bold global initiative the international editions of VOGUE are partnering with designers, department stores and boutiques to create Fashion’s Night Out, an evening extravaganza to be held around the world on Thursday 10th September 2009.
From London to Paris, New York to Mumbai, and Beijing to Milan, VOGUE editors, models, celebrities and retailers will gather to celebrate the fashion industry and to raise shopping spirits as they take part in their respective cities’ special events. Fashion’s Night Out is a far-reaching project intended to emphasise the creativity, pleasure and joy that fashion offers.
In London, the event is predominantly centralised in W1. Both premium fashion and high street brands will participate on Bond Street, Oxford Street, Regent Street, Mount Street, Marylebone High Street, Bruton Street, Conduit Street, as well as several stores on Sloane Street and the surrounding Knightsbridge area – participants top the 200 mark.
To celebrate the evening VOGUE’s Fashion Director Lucinda Chambers has designed a T-shirt that will be sold in aid of the charity Crisis.
The evening will start with a party at the Burberry Store hosted by Alexandra Shulman and Christopher Bailey from 6-7pm. Vogue Editors will be making appearances at stores throughout the night. There will be personal appearances in store by Jasmine and Amber Le Bon, Daisy Lowe, Jaquetta Wheeler, Pixie Geldoff, Alice Dellal, Laura Bailey, Alek Wek, Lily Cole, Christopher Bailey, Matthew Williamson, Luella Bartley, Jade Jagger, Jonathan Saunders, Roksanda Ilinic, Marios Schwab, Antonios Berardi, Richard Nicoll and others.
Rupert Sanderson will invite visitors to take part in creating the highest heeled shoe in the world, with the final product displayed in Berkeley Square and photographed by satellite the next morning. DKNY will collaborate with Bungalow 8 with live DJ’s in their Bond Street store. Topshop will create a Vogue concept store within their store. There will be exhibitions of iconic pieces at Vivienne Westwood, and an exhibition of Vogue covers at Jil Sander. Dior will have a photo shoot opportunity set up where guests can have their picture taken in new and iconic Dior pieces. There will be a competition to win a couture dress by Matthew Williamson, who will be in store and will offer shoppers the opportunity to order an exclusive bespoke dress and meet with Matthew.
At Matches, a private shopping team are hosting a ‘Style Studio’ with a panel of style gurus on hand to give advice. Jewellery designer Hannah Martin will show them the best way to accessorize their ‘Vogue t-shirt’. At Selfridges, there will be an extra-special Icecreamists collaboration including a very special black ice cream, and in the Wonder Room Concept Store, a ‘Live Art’ installation. Revlon will be working with Christian Louboutin to create a Vogue/Louboutin red varnish & give in-store pedicures on night.
Those who buy a Vogue Fashion’s Night Out T shirt will be entered into a prize draw to win a £1000 after hours shopping spree with a Selfridges Personal Shopper. At Browns British designers will take over the shop, helping with fitting rooms, gift wrapping, DJ’ing, answering questions etc. including Osman Yousefzada, Carolina Bucci, Roksanda Ilincic, Marios Schwab, Antonio Berardi, Jonathon Saunders, and William Tempest. Activities also include art installations, live music, beauty consultations, fashion shows, exhibitions, Celebrity appearances, and styling from Vogue Editors.
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